Modern Pop Music is destroying the world faster than global warming. It’s a terroristic assault on our ears, minds, and media. And it’s not just Justin Bieber, Miley Cyrus and One Directions of the world. It’s the myriad of artists who are clambering to try and rehash what these popular music plastics are making. It’s not creation and it’s not good for anyone.
I’m not a fan of modern Pop music and that should not come as a surprise. Actually, that’s an understatement. The truth is I avoid it like the plague (any of the plagues in world history, just pick one). If you spend any amount of time listening to our Radio Show and you’ll know why. It’s because great music isn’t the same boring thing repeated ad nauseum. The same regurgitated formula in Pop is terrible to listen to, and it turns out that scientists have come to the same conclusion.
The research was conducted by Scotland’s Heriot-Watt University researcher Adrian North, who published the largest study yet on musical taste. His test subjects spanned the globe, including over 60 countries and 60,000 people. It took him three years to compile his results and in those findings he concluded that creativity is the most common trait among listeners to any genre of music. However, for those who listen primarily to modern Pop, there is a significant lack of creativity.
I am not like many music fans, and that’s ok with me. If you’re a fan of the aforementioned pop artists, or other like Katy Perry, Justin Timberlake or Drake, that’s ok. There’s nothing wrong with that. There’s a lot that goes into Pop music and I will admit to being fond of some former Pop icons like the late Michael Jackson, Madonna, and Phil Collins. This great video from PBS Idea Channel highlights some interesting insights behind how Pop works.
The study behind the effects of modern Pop on the creative process makes sense when you look at creativity amongst people in a given sphere. Those who are more prone to do what everyone else is doing are far less likely to be inventive, explorative, or original. When you see the trends of who the “popular” teen hit bands are, they look (and sound) ironically like the other “hit” artists do. Originality is lost in the big record companies’ desire for more profit. Find that one artist who has that one sound and get everyone else to sound that way too.
Creativity is what makes the world go round, and losing that in the name of music is a terrible fate. Global warming might be destroying more than we want to admit, but when music is having a negative effect on our ability to use creative process, everyone suffers.