TV is more than it used to be. Really it is. Used to it was just a means of visual entertainment. But as you all know, it’s more of a launch pad for creative outlets. HD TV started a whole movement of visual entertainment and raised the stakes for producers for what would sell and what won’t. I’m not a TV person, admittedly. I actually did all I could to avoid getting into that market of media when I was in college. However, I can’t ignore its role in advancing so much of other media, including music. Public radio is a great doorway open for independent musicians trying to simply be heard. The next big launch pad is TV.
It’s not just getting a song in a motion picture that artists and bands can hope will be something to further their marketability. Commercials are a great place, especially for smaller acts to be heard and get people talking about their music. Appetizer artists Rosi Golan, The Rocketboys, William Fitzsimmons and others have found success in this way. Throw in network TV shows and the trinity is complete.
There’s a lot of great examples and songs to talk about, but I’ll limit this entry to one act that I’m now really interested in and it’s all because of their TV commercial. I’m sure you’ve all seen the Amazon Kindle ad with the stop motion storyline and the “You’ve Stole My Heart, 1-2-3,” song. That’s done by a group called Little and Ashley, and the music is available exclusively on Amazon. Great marketing job there. The commercial is very clever and the song is too. If you want to see the commercial, check out http://www.youtube.com/watch?v=nYUVpjrzvXc. The link will give you insight into the band. Check it out.