Audiences in the States have become familiar with the pop sound coming out of England and the UK with boy band One Direction, singer-songwriter Ed Sheeran and dance pop act Sam Smith. But a new voice from Weston-super-Mare, Somerset, UK has a pop-rock sound so sweet that music fans are destined to notice.
Luke Potter’s style resembles Imagine Dragons with a boy-band feel, though the solo performer cites influences like Jimmy Eat World. That inspiration is certainly present in the title track to his 10 song EP So Sugar, with the pop-punk presence that is also similar to New Found Glory. So Sugar brings the pop hook into a driving alt-dance tune perfect for teen romance film or house party.
Tapping into the pop-emo style of Dashboard Confessional, There It Goes Again bleeds heart break with an upbeat melody. The contrast in melodic representation with a lyrical downside incorporates some excellently placed textures of a drum line and dance effects.
A stark transition from the previous tracks, and illustrating a powerful songwriting gift in the young performer is Crazy Enough. This song is more than a hopeful ballad for a bright future. Showcasing a vocal range not exhibited in other songs, Potter reveals more of his ability to connect with more than one type of music fan.
So Sugar is not Potter’s introduction to US radio. His debut single We’re Alive made rounds on radio in Boston and San Francisco in 2012. His videos have also been featured in Hard Rock Cafe restaurants across the globe. His new EP So Sugar is available for purchase on iTunes.